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Keywords: Affect
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (2): 120–141.
Published: 21 June 2013
...Mellina da Silva Terres; Cristiane Pizzutti dos Santos Purpose The purpose of this paper is to address the impact of affect (as opposed to cognition) on patient trust in high‐consequence exchanges. The authors also investigate the mediator's role of trust in the relationship between affect...
