Keywords: Attitude toward the ad
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2018) 12 (2): 181–197.
Published: 29 June 2018
.... Lemanski can be contacted at: jennifer.lemanski@utrgv.edu 17 04 2017 04 10 2017 07 12 2017 19 01 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Source credibility Advertising appeal type Attitude toward the ad DTC...

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