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1-6 of 6
Keywords: Behavioral intention
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2026) 20 (1): 169–192.
Published: 26 August 2025
... of telemedicine adoption. Findings The results demonstrated that information quality, user satisfaction and contamination avoidance significantly influenced the behavioral intention to use telemedicine. By contrast, performance expectancy, engagement and functionality showed limited or no direct effects...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (4): 1308–1331.
Published: 26 May 2025
... a consumer acceptance model for eHealth services, wherein the key determinants for the acceptance both in terms of behavioral intention to use and WTP are perceived usefulness of eHealth services, extent of technology use of the individual, their information seeking needs and accessibility of the medical...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (4): 1269–1307.
Published: 22 May 2025
... to society. It can be posited that the well-being of the individual is inextricably tied to the well-being of society at large. Furthermore, co-creation activities influence the perception of service quality, and in addition, the behavioral intentions of patients through the mediating role of perceived...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2024) 18 (2): 169–197.
Published: 27 November 2023
...Manik Batra; Udita Taneja Purpose Based on the stimuli-organism-response model and relationship marketing theory, the effect of different dimensions of Servicescape (Ambience, Cleanliness, Functionality, Spatial Layout, Employee Service Quality) on Customer Satisfaction and Behavioral Intention...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2023) 17 (4): 405–428.
Published: 15 September 2023
... users. Findings Behavioral intention was positively associated to PHR. Subjective norm significantly influenced both attitude and intention to use, whereas trust and perceived usefulness significantly influenced attitude. There was no significant positive impact in the relationships between...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2016) 10 (4): 412–431.
Published: 07 November 2016
... and to attract new customers. Hence, the purpose of this study is to examine the impacts of word-of-mouth and social media on hospital brand image. It also attempts to examine the relationships between brand image, perceived service quality, patient satisfaction and behavioral intention. Design/methodology...
