Keywords: Behavioral intention
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Journal Articles
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (4): 1308–1331.
Published: 26 May 2025
... a consumer acceptance model for eHealth services, wherein the key determinants for the acceptance both in terms of behavioral intention to use and WTP are perceived usefulness of eHealth services, extent of technology use of the individual, their information seeking needs and accessibility of the medical...
Journal Articles
Journal Articles
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2023) 17 (4): 405–428.
Published: 15 September 2023
... users. Findings Behavioral intention was positively associated to PHR. Subjective norm significantly influenced both attitude and intention to use, whereas trust and perceived usefulness significantly influenced attitude. There was no significant positive impact in the relationships between...
Journal Articles

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