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1-6 of 6
Keywords: Behaviour
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2008) 2 (4): 284–306.
Published: 21 November 2008
... policy, and there is a lack of contemporary (UK) consumer behaviour research on OTC painkiller purchasing. OTC medicine sales have grown following their re‐classification from prescription drugs. As well as these changing regulations, self‐care information is more available (Westerlund et al...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2008) 2 (4)
Published: 21 November 2008
... Keywords: Behaviour, Health and medicine, Information searches, Internet This article originally appeared in Volume 1 Number 2, 2007, pp. 128-42 of International Journal of Pharmaceutical and Healthcare Marketing,Editor: Avinandan Mukherjee Highly commended Award...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2008) 2 (3): 216–234.
Published: 05 September 2008
... preferences for pharmaceutical funding. Cost (tax) signals suggest the public are willing to limit the amount they expect the government to pay for effective pharmaceuticals. Pharmaceutical products Australia Health services Behaviour The DCE instrument including a third “neither” option...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2008) 2 (3): 195–215.
Published: 05 September 2008
... Behaviour Promotional methods There is continual debate in recent years over what is an appropriate balance of promotional spending to healthcare professionals. Pharmaceutical companies invest billions of dollars per year promoting their products to physicians who decide whether and how often...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2008) 2 (3): 181–194.
Published: 05 September 2008
... their sales force. © Emerald Group Publishing Limited 2008 Sales performance Selling Behaviour Management effectiveness Pharmaceutical products Stemming from the overall concept of self‐efficacy, global/general self‐efficacy is an individual's belief in his/her ability to perform...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2007) 1 (2): 128–142.
Published: 03 July 2007
... utilitarian value. Although the study is limited by its online data collection, results provide an initial attempt to develop a conceptual model that explains what may be happening within the world of online health information search behavior. Future research should address the exclusion of potentially...
