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Keywords: Behavioural intention
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2018) 12 (3): 251–269.
Published: 06 July 2018
...Swapnarag Swain; Nirmal Chandra Kar Purpose The purpose of this paper is to explore dimensions of perceived service quality in hospitals and to develop a conceptual framework showing relationship between hospital service quality, patient satisfaction and their behavioural intention. Design...

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