Keywords: Bibliometric
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing 1–19.
Published: 24 December 2025
... was employed, involving bibliometric analysis of 789 scholarly articles and in-depth content analysis of 50 objectively selected articles to identify key themes and research gaps. Findings The study identifies several dominant themes that have garnered substantial scholarly attention over the past decade...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2023) 17 (4): 539–563.
Published: 04 September 2023
.../approach A bibliometric method was adopted to analyze extant literature on pricing information asymmetry. Semistructured interviews were conducted with key stakeholders in health care to triangulate the findings. Findings Pricing information is crucial for all stakeholders including health-care...

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