Keywords: Big data
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2026) 20 (1): 238–268.
Published: 17 October 2025
...Ruta Abramova; Mariia Filatova; Maryia Sazonava; Kseniya Serikova Purpose This study aims to analyze and evaluate strategies that enable pharmaceutical companies to effectively integrate artificial intelligence ( AI ) and big data to build and maintain trust among stakeholders. Design...
Journal Articles

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