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Keywords: Big data
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2026) 20 (1): 238–268.
Published: 17 October 2025
...Ruta Abramova; Mariia Filatova; Maryia Sazonava; Kseniya Serikova Purpose This study aims to analyze and evaluate strategies that enable pharmaceutical companies to effectively integrate artificial intelligence ( AI ) and big data to build and maintain trust among stakeholders. Design...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (3): 508–529.
Published: 24 December 2024
... investigation into how servicescape impacts women’s experiences during childbirth. Hospital Big data Text analytics Servicescape Scale development The success of any healthcare facility is linked with satisfied patient experiences (Sag et al., 2018). The physical surroundings...
