Keywords: Body esteem
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2012) 6 (3): 250–266.
Published: 31 August 2012
... of cosmeceutical product advertising is the most significant factor in engaging young female consumers' interests and desire to try cosmeceuticals. Moreover, young female consumers' self‐evaluation on body esteem, their perceived effectiveness of product claims, their interests in reading such advertising...

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