...Muhammad Alfarizi; Lissa Rosdiana Noer Purpose This study aims to investigate how integrating green practices and digital service-based salutogenic approaches in Indonesia’s health-care sector can enhance perceived service quality, patient coherence and a sustainable brand image. It fills...

... million stores serving 209 million households. Distributor strategies Retailer–supplier relationship Brand associations Brand image Brand equity Emerging economies are dominated by unorganized retailing, whereas most established nations are dominated by organized retailing (Bhattacharya...

...Davood Ghorbanzadeh Purpose This study aims to explain the factors associated with receiving a specific brand of COVID-19 vaccine within the framework of the theory of reasoned action (TRA). This study extends the TRA with the country-of-origin image (COI), brand image and electronic word of mouth...

...Rajesh Kumar Srivastava Purpose The purpose of this paper is to study whether the controversy because of brand crisis based on quality had any impact on consumer brand equity, brand image, brand reliability, brand perception of quality, perceived value, brand sentiments and purchase behavior...

... and to attract new customers. Hence, the purpose of this study is to examine the impacts of word-of-mouth and social media on hospital brand image. It also attempts to examine the relationships between brand image, perceived service quality, patient satisfaction and behavioral intention. Design/methodology...

... beyond simple brand image research, which mainly looks at historical bases for consumer brand decisions with no forward looking predictive element from those choices (Aaker, 1997). Social exchange theory takes the intuitive leap to say that as brands have a personality they can be considered to have...