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Keywords: Brand network
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Journal Articles
Brand network maps: A multidimensional approach to brand‐consumer relationships in the New Zealand pharmacy industry
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2012) 6 (1): 55–70.
Published: 30 March 2012
... in the development of brand constellations, and brand owners are not solely focused on the transactional nature of the exchange and other meanings and knowledge can be derived from such interaction (Lange and Torn, 2002). © Emerald Group Publishing Limited 2012 Brand network Brand‐consumer...
