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Keywords: Brand satisfaction
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2020) 14 (4): 493–512.
Published: 10 June 2020
...) brand knowledge structure and relationship model to examine the impact of South African young adults’ brand knowledge structure (brand awareness, brand image and brand beliefs) and trust on brand satisfaction and purchase. Design/methodology/approach Cross-sectional data was quantitatively collected...
