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Keywords: Bullwhip effect
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Journal Articles
A double-edged sword for addiction issues: Bullwhip effect of pharmaceutical supply chain: an exploratory study
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International Journal of Pharmaceutical and Healthcare Marketing 1–34.
Published: 07 January 2026
...Tohid Nazari; Ali Mojarad Hefz Abad; Mohammad Reza Seddigh; David Houshangi; Mohaddese Shafieepour Purpose This study investigates how the bullwhip effect ( BWE ) in pharmaceutical supply chains influences addiction issues. This study aims to identify and rank the independent factors of the BWE...
