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Keywords: CRM
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Journal Articles
Customer relationship management and patient satisfaction and loyalty in selected hospitals in Ghana
International Journal of Pharmaceutical and Healthcare Marketing (2021) 15 (2): 251–268.
Published: 27 November 2020
...Gordon Abekah-Nkrumah; Maame Yaa Antwi; Stephen Mahama Braimah; Charles Gyamfi Ofori Purpose This paper aims to examine the effect of customer relationship management (CRM) on patient satisfaction and patient loyalty, controlling for other socio-demographic characteristics. Design/methodology...
