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Keywords: Case studies
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Journal Articles
An intelligent decision-making system integrating fuzzy logic and machine learning for pharmaceutical closed-loop supply chain and production planning in an uncertain environment
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing 1–21.
Published: 08 April 2026
... production targets within a closed-loop supply chain ( CLSC ). Design/methodology/approach An intelligent algorithm is developed to monitor and adapt plant operations in real time using fuzzy inference and machine learning. The framework is validated through two case studies: an industrial hospital...
Journal Articles
Brand network maps: A multidimensional approach to brand‐consumer relationships in the New Zealand pharmacy industry
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2012) 6 (1): 55–70.
Published: 30 March 2012
... relationships Case studies Brands Brand awareness Brand image Increasingly the focus for marketing has been the relationships between organisations and their customers, and the value that arises from that interaction (Bhattacharya and Sankar, 2003 ; Fullerton, 2005 ; Ryals, 2005). Nowhere has...
Journal Articles
RFID‐enabled healthcare systems: risk‐benefit analysis
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2010) 4 (3): 282–300.
Published: 07 September 2010
... management Profit Productivity rate Case studies Health services Many organizations in the healthcare industry are applying radio frequency identification (RFID) to experimental projects to improve operational efficiency and to gain a competitive advantage (Bilge and Ozkarahan, 2004...
