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Keywords: Chatbot
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (1): 51–74.
Published: 10 October 2024
...Sara Dassouli; Harit Satt; Nissrine Senhaji Purpose This paper aims to provide a model that expands the technology acceptance model (TAM) by identifying aspects that influence consumers’ attitude and behavioral intention toward chatbots in the beauty care industry. Design/methodology/approach...
