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Keywords: Choice uncertainty
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Journal Articles
COVID-19 vaccine hesitation and brand choice uncertainty
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2023) 17 (4): 495–516.
Published: 26 September 2023
... effectiveness, vaccines’ immediate health benefits and individuals’ hope as antecedents of perceived vaccine brand reliability and company reputation and their relationships with choice uncertainty. Findings The results reveal that vaccine hesitancy can be linked with individual, group and contextual...
