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Keywords: Clinical trial
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing 1–30.
Published: 10 September 2026
...Rohit Prasad; Ramanathan S; Ankit Purpose This paper aims to examine the influence of social media advertisements on users’ behavioral intentions ( BI ) to participate in clinical trials. Specifically, it investigates the role of perceived ease of use ( PE ) in shaping attitudes toward social...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (1): 45–57.
Published: 29 March 2013
...Beth Ann Fiedler; Robert J. Bebber; Reid M. Oetjen Purpose Global health objectives have stimulated changes to the international vaccine market. The authors seek to suggest that modern vaccine categories will aid in the formation of standardized clinical trial processes through the implementation...
