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Keywords: Communities
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Journal Articles
Value creation in virtual communities: the case of a healthcare web site
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2008) 2 (4): 321–337.
Published: 21 November 2008
... that are instantaneous and pretty much of the same nature that is usually realized by the traditional collection of special interest people in close proximity. The members of these virtual communities share their knowledge, cooperate with each other to solve problems, and feel responsibility for each other. Internet...
