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Keywords: Company effectiveness
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Journal Articles
Entrepreneurial orientation: Its importance and performance as a driver of customer orientation and company effectiveness among retail pharmacies
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International Journal of Pharmaceutical and Healthcare Marketing (2018) 12 (2): 158–180.
Published: 14 June 2018
... performance. Findings We find that the entrepreneurial orientation has a significant impact on customer orientation and company effectiveness. We also find that three dimensions – innovation, risk-taking, and proactiveness – exhibit stronger importance and performance than autonomy and competitive...
