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Keywords: Company values
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2023) 17 (4): 585–608.
Published: 05 September 2023
... with their therapeutic communities using both personal and digital/omnichannel strategies. Social implications A company’s values are becoming an important consideration for all customers and stakeholders. Originality/value To the best of the authors’ knowledge, this study is the first to systematically examine...
