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Keywords: Consumer advocacy
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Journal Articles
Predicting cross-cultural intentions to engage in physical activity
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International Journal of Pharmaceutical and Healthcare Marketing (2018) 12 (3): 307–324.
Published: 12 July 2018
... Licensed re-use rights only Healthcare marketing South Asia Consumer advocacy Cross-cultural behavior Physical activity A review of prior literature has revealed that the theory of planned behavior (TPB; Ajzen, 1985) has been most successful in predicting PA intentions in the context...
