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Keywords: Consumer innovativeness
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2026) 20 (1): 18–44.
Published: 05 June 2025
...Jack Ng Kok Wah Purpose This study aims to investigate social media engagement in private health care. The independent variable is perceived benefits, the mediating variable is consumer innovativeness and the dependent variable is health-protective behaviors. Design/methodology/approach...
