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Keywords: Consumer perceived value
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2012) 6 (2): 167–190.
Published: 22 June 2012
...Hardeep Chahal; Neetu Kumari Purpose The purpose of this paper is to analyze the dimensionality of the consumer perceived value (CPV) concept, development of a CPV scale and its measurement in the Indian healthcare sector. Design/methodology/approach The data on consumer perceived value...
