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1-2 of 2
Keywords: Consumer perception
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2025)
Published: 16 September 2025
...Mesay Menebo Purpose This study aims to investigate whether the ease with which a dietary supplement ingredient name is pronounced influences consumer perceptions of the product’s efficacy. Design/methodology/approach In a preregistered between-subjects experiment, 300 US MTurk workers...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (4): 964–980.
Published: 29 January 2025
...Sanjeev Saraswat; Pankaj Singh Purpose This study aims to identify the factors influencing consumer perception and adoption intention toward online pharmacy. Design/methodology/approach A questionnaire was formulated based on the unified theory of acceptance and use of technology (UTAUT...
