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Keywords: Consumers’ decision-making (CDM)
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2014) 8 (2): 178–192.
Published: 27 May 2014
...Abdel-Aziz Ahmad Sharabati; Hamzeh Salim Khraim; Rami Atta Khateeb Purpose – The purpose of the study is to investigate the influence of direct-to-consumer advertising (DTCA) on consumers’ decision-making (CDM). Design/methodology/approach – Practical data were used in the empirical...
