Keywords: Consumption
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2009) 3 (2): 137–148.
Published: 26 June 2009
...), and average cost of consumption per usage for three prescription (Rx) drugs categories was obtained for the period, January 1998 to December 1999. A simultaneous model of market share and DTCA is proposed. Market share is modeled as a function of DTCA, price, the intensity of competition as represented...

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