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Keywords: Contagion
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Journal Articles
“Infecting” those we care about: social network effects on body image
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2016) 10 (3): 323–338.
Published: 05 September 2016
... perceived self-image influences young women’s body and perceptions and, consequently, health. Thematic qualitative analysis explores the realm of information and emotions involved with the thin-ideal. Findings Social contagion theory emerged with a significant impact caused by network influencers...
