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Keywords: Content analysis
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing 1–36.
Published: 12 January 2026
... scholars and professional managers in addressing emerging challenges and advancing the effectiveness of PSCM decision practices. Design/methodology/approach This research proposes a T-model and uses quantitative bibliometric analysis, chronological-thematic review and qualitative content analysis...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2022) 16 (1): 40–54.
Published: 16 September 2021
...Komal Chopra Purpose The purpose of the study was to apply Maslow’s hierarchy of needs to understand consumer motivation for preventive health care in India using content analysis. Design/methodology/approach Content analysis approach which is a qualitative-based approach was adopted...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2020) 14 (4): 533–560.
Published: 15 June 2020
... in the precision medicine (PM) ecosystem. Design/methodology/approach After reviewing the literature on innovation diffusion, particularly on GS diffusion, the PM ecosystem actors are interviewed to obtain their perspective. Using content analysis, the interviewees’ visions were interplayed with the literature...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2020) 14 (4): 513–531.
Published: 10 June 2020
... Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only The sources for the nine hospitals: Knowledge management Online knowledge sharing Tacit knowledge Explicit knowledge Content analysis Health-care review ratings Since the beginning of the adaptive...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2016) 10 (3): 302–322.
Published: 05 September 2016
.../methodology/approach The authors conducted a content analysis of 54 DTC and DTP print prescription drug advertisements (published between 1997 and 2014) with comparative claims. Findings Efficacy-based comparisons appeared in 64 per cent of advertisements, and attribute-based comparisons appeared in 37...

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