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Keywords: Contraception
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2022) 16 (1): 1–21.
Published: 17 September 2021
...Divaries Cosmas Jaravaza; Fanny Saruchera Purpose The purpose of this paper is to investigate the effects of culture on attitudes to contraception by rural-based women in a developing economy. Design/methodology/approach Based on data collected from 395 rural women in Eastern Zimbabwe...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2015) 9 (2): 95–117.
Published: 01 June 2015
...Piyush Sharma; M. Krishna Erramilli; Cindy Chung; Bharadhwaj Sivakumaran Purpose – This paper aims to introduce a comprehensive conceptual framework to study the influence of “consumer ambivalence towards contraception” and “intercourse frequency” along with attitudes toward contraception...
