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Keywords: Coordination
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Journal Articles
Antecedents to buyer-supplier coordination in the pharmaceutical supply chain
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International Journal of Pharmaceutical and Healthcare Marketing (2020) 14 (2): 289–303.
Published: 08 April 2020
...Thanigavelan Jambulingam; Ravi Kathuria Purpose The purpose of this study is to understand the antecedents that influence supply chain coordination in the pharmaceutical supply chain using the transaction cost analysis framework. Design/methodology/approach Data from 156 retail pharmacies...
