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Keywords: Coping
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2024) 18 (4): 541–562.
Published: 06 May 2024
...Fayçal Boukamcha Purpose The purpose of this paper is to shed light on the protection motivation theory’s (PMT) maladaptive coping response to anti-Covid-19 preventive persuasive appeals. PMT is based on coping appraisal that may lead to either an adaptive- or a maladaptive coping response. It has...
