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Keywords: Coronavirus disease-19 (COVID-19)
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Journal Articles
COVID-19 vaccine hesitation and brand choice uncertainty
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2023) 17 (4): 495–516.
Published: 26 September 2023
... of brands on offer. The literature review also confirmed that uncertainty regarding which vaccine brand to choose has not previously been addressed from this perspective. Coronavirus disease-19 (COVID-19) Vaccine Individual knowledge Brand reliability Corporate reputation Choice uncertainty...
