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Keywords: Corporate reputation
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2026) 20 (1): 193–214.
Published: 04 September 2025
...Christian Schäfer Purpose Grounded in signaling theory and stakeholder theory, this study aims to explore why corporate reputation matters in the biopharmaceutical industry, specifically within the context of Germany’s SARS-CoV-2 vaccine market. Given the pandemic’s unprecedented challenges...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (3): 829–852.
Published: 04 February 2025
...Abdul Ghaffar; Fazila Islam; Syed Shahid Zaheer Zaidi; Tahir Islam Purpose The purpose of this study is that researchers have widely explored and associated corporate social responsibility (CSR) with firm success. Measuring the relationship between CSR, service quality, corporate reputation...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2023) 17 (4): 495–516.
Published: 26 September 2023
... Limited 2023 Emerald Publishing Limited Licensed re-use rights only Coronavirus disease-19 (COVID-19) Vaccine Individual knowledge Brand reliability Corporate reputation Choice uncertainty The coronavirus disease-2019 (COVID-19) pandemic’s spread prompted a wide range of responses...
