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Keywords: Corporate strategy
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Journal Articles
Effective and confident communications in the midst of a major crisis: An experiment in the pharmaceutical context
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International Journal of Pharmaceutical and Healthcare Marketing (2007) 1 (4): 318–348.
Published: 27 November 2007
... reveal more than the responses to actual stimuli. © Emerald Group Publishing Limited 2007 Pharmaceuticals industry Communication management Corporate strategy Models of recommended corporate communication during times of unfavorable publicity have been presented in the literature...
