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Keywords: Cosmeceutical product advertising
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2012) 6 (3): 250–266.
Published: 31 August 2012
...Juan Meng; Po‐Lin Pan Purpose In response to the rapid growth of the cosmeceutical industry, this study aims to investigate young female consumers' confidence in cosmeceuticals and the perceived competency of cosmeceutical product advertising. Design/methodology/approach An online survey...
