Keywords: Cross‐cultural studies
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2012) 6 (3): 230–249.
Published: 31 August 2012
... services sector Cross‐cultural studies Packaging materials The health care industry is different from many other markets (Kay, 2007), and current societal changes only serve to highlight its distinctive nature. Life expectancy is increasing, consumers are showing more interest in their health...

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