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1-4 of 4
Keywords: Culture
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Journal Articles
Culture and attitudes towards contraception of women in subsistence markets: the role of values and social axioms
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International Journal of Pharmaceutical and Healthcare Marketing (2022) 16 (1): 1–21.
Published: 17 September 2021
...Divaries Cosmas Jaravaza; Fanny Saruchera Purpose The purpose of this paper is to investigate the effects of culture on attitudes to contraception by rural-based women in a developing economy. Design/methodology/approach Based on data collected from 395 rural women in Eastern Zimbabwe...
Journal Articles
Empirical research on CBBE scale for medical tourism
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2018) 12 (3): 348–370.
Published: 27 July 2018
... on prior literature adding culture and infrastructure/superstructure as new components for global comparison among BRICS and SAARC nations. This empirical research initiates laying the foundation of deriving a unified scale. Design/methodology/approach Extensive literature reviews from leading academic...
Journal Articles
Top ranked hospitals: does diversity inclusion matter?
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International Journal of Pharmaceutical and Healthcare Marketing (2017) 11 (1): 49–59.
Published: 03 April 2017
... ranking hospitals (LRH) to address cultural diversity in strategic statements?” Design/methodology/approach The strategic statements of 44 HRH and 56 LRH were compared using chi-square and Fisher’s exact test. Findings While the data do not support the notion that HRHs are more likely than LRHs...
Journal Articles
Understanding health, culture, and empowerment in a disability context
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International Journal of Pharmaceutical and Healthcare Marketing (2009) 3 (2): 96–117.
Published: 26 June 2009
... and, at the same time, were driven by primary and secondary control‐related preferences. Research limitations/implications Future research should include individuals with other disabilities and different demographic and socio‐cultural characteristics to confirm the generalizability of the findings uncovered...
