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Keywords: Culture
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Journal Articles
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2018) 12 (3): 348–370.
Published: 27 July 2018
... on prior literature adding culture and infrastructure/superstructure as new components for global comparison among BRICS and SAARC nations. This empirical research initiates laying the foundation of deriving a unified scale. Design/methodology/approach Extensive literature reviews from leading academic...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2017) 11 (1): 49–59.
Published: 03 April 2017
... ranking hospitals (LRH) to address cultural diversity in strategic statements?” Design/methodology/approach The strategic statements of 44 HRH and 56 LRH were compared using chi-square and Fisher’s exact test. Findings While the data do not support the notion that HRHs are more likely than LRHs...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2009) 3 (2): 96–117.
Published: 26 June 2009
... and, at the same time, were driven by primary and secondary control‐related preferences. Research limitations/implications Future research should include individuals with other disabilities and different demographic and socio‐cultural characteristics to confirm the generalizability of the findings uncovered...

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