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Keywords: Customer engagement
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Journal Articles
Study of factors affecting customer patronage: engagement model of health insurance
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2024) 18 (4): 563–583.
Published: 02 May 2024
... and can be contacted at: atanu_bhattacharyya2001@yahoo.co.in 13 03 2023 25 11 2023 03 04 2024 Health insurance Ecosystem Service quality Service convenience Customer engagement Inertia Trust Word-of-mouth Researchers have consistently found that satisfaction...
Journal Articles
Modelling the factors impacting customer engagement for branded content in healthcare
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2024) 18 (1): 102–121.
Published: 24 October 2023
... content’s impact on customers. Thus, this paper aims to empirically analyse customer engagement for branded content in the health-care sector. Design/methodology/approach The factors impacting customer engagement for branded content were identified and analysed using the Decision-Making Trial...
