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Keywords: Customer orientation
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2018) 12 (2): 158–180.
Published: 14 June 2018
... of this paper is to examine how entrepreneurial orientation and customer orientation influence healthcare (retail pharmacy) industry performance. Design/methodology/approach Using a sample of the US retail pharmacies, the study applies partial least squares structural equation modeling to identify...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2010) 4 (1): 21–39.
Published: 06 April 2010
...Charles E. Pettijohn; Elizabeth J. Rozell; Andrew Newman Purpose The purpose of this paper is to examine the relationships between salesperson emotional intelligence, dispositional affectivity, and customer‐orientation levels in pharmaceutical marketing. Design/methodology/approach A total...
