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Keywords: Customer relationship management
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2022) 16 (1): 138–154.
Published: 14 December 2021
...Muhammad Azeem; Sania Aziz; Jawad Shahid; Aamir Hayat; Munir Ahmed; Muhammad Imran Khan Purpose In a modern business scenario, firms have implemented customer-centric approaches to enable customer relationship management (CRM) to trigger business excellence. Business strategies are modernizing...
