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1-4 of 4
Keywords: DTCA
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2023) 17 (2): 209–228.
Published: 28 February 2023
... service advertising. Sung-Yeon Park can be contacted at: syp@unr.edu 07 02 2022 28 12 2022 01 02 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Health-care service advertising DTCA Ethics Attitude Advertising...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2018) 12 (1): 61–70.
Published: 03 April 2018
...Sathorn Preechavuthinant; William Willis; Alberto Coustasse Purpose The purpose of this paper is to investigate the current trend of pharmaceutical direct-to-consumer advertising (DTCA) in the USA and its effect to patients, physicians and drug utilization. The DTCA of pharmaceutical firms...
Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2014) 8 (3): 284–294.
Published: 26 August 2014
... the Norplant contraceptive was without mentioning anything about the possible side effects. © Emerald Group Publishing Limited 2014 DTCA Learned intermediary doctrine Legal theory Overpromotion The objective of this paper is to analyze the Learned Intermediary Doctrine (the LID) and how...
Journal Articles
Charles Scott Rader, Zahed Subhan, Clinton D. Lanier, Roger Brooksbank, Sandra Yankah, Kristin Spears
International Journal of Pharmaceutical and Healthcare Marketing (2014) 8 (2): 193–225.
Published: 27 May 2014
... intimate, transparent and constant two-way consumer engagement. Pharmaceutical marketing and direct to consumer advertising (DTCA) are not immune to this pervasive, disruptive cultural/technological phenomenon, which poses particular challenges given regulatory, legal and ethical constraints...
