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Keywords: Data privacy
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2026) 20 (1): 238–268.
Published: 17 October 2025
... trust. This dissertation presents case studies demonstrating the successful application of AI across industries and highlights the importance of its adoption. Originality/value Data privacy, algorithmic bias and lack of transparency in the work of AI can undermine the trust of stakeholders...
