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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (1): 34–44.
Published: 29 March 2013
...E.M. (Mick) Kolassa; Leigh Ann Bynum; Erin Holmes Purpose This paper seeks to clarify the use and limitations of the IMS National Disease and Therapeutic Index database, which is frequently used by scholars and courts to provide insights into pharmaceutical markets. Specifically, the paper aims...
