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Keywords: Delphi method
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Journal Articles
International Journal of Pharmaceutical and Healthcare Marketing (2009) 3 (4): 323–346.
Published: 20 November 2009
... sales volumes than the later entrants Cialis and Levitra. However, Cialis is gradually catching up in terms of market share (Stros et al., 2008). Pharmaceuticals industry Marketing Medical prescriptions Focus groups Delphi method Product design Switzerland It is the nature...
