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Keywords: Dentists
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Journal Articles
Consumers' choice of dentist by self‐perceived need
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2013) 7 (2): 160–174.
Published: 21 June 2013
...Julie Coe; Fang Qian Purpose The purpose of this paper is to examine how limited care patients and comprehensive care patients differ in terms of consumers' behavior in the dentist selection process, in order to help healthcare providers and marketers better promote their practice depending...
