Keywords: Developing countries
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International Journal of Pharmaceutical and Healthcare Marketing (2012) 6 (2): 140–155.
Published: 22 June 2012
... of pharmaceutical drugs in one developing country, Egypt. Design/methodology/approach The authors surveyed pharmacists in Cairo, Egypt. The pharmacists were asked to estimate the percentages of patients who came in with a prescription, with only a box or a recommendation for a medicine and with only symptoms...
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