.... Originality/value To the best of the author’s knowledge, this is the first review to apply the TCCM framework to dietary supplement consumption. By conceptualizing supplement use as a multi-stage consumer decision process (pre-consumption, consumption and post-consumption) and by identifying underexplored...

...Mesay Menebo Purpose This study aims to investigate whether the ease with which a dietary supplement ingredient name is pronounced influences consumer perceptions of the product’s efficacy. Design/methodology/approach In a preregistered between-subjects experiment, 300 US MTurk workers...

... have high rates of dietary supplement use (Lieberman et al., 2015) and are highly likely to shop online. There were 1,198 college students approached to complete a pen and paper survey at a public college located in New York City. Participants were approached in college classrooms where...

...Ye Bai; Xinlong Li; Hongye Sun Purpose In online purchase for dietary supplements, due to the lack of professional advice from pharmacists, electronic word-of-mouth (eWOM) has become an important source of information for consumers to make purchase decisions. How can firms use eWOM resources...

...Devon S. Johnson; Breagin K. Riley; Shintaro Sato Purpose This study examines the use of high-expertise sources such as doctors to sell dietary supplements and the use of skeptical statements toward approved drugs in the act of selling dietary supplements. Design/methodology/approach...

...Erin Willis; Marla Royne Stafford Purpose Dietary supplements have been subject to considerable criticism because of their lack of regulation and questionable claims; yet, research indicates that consumers who are more health conscious are more likely to use supplements because the products...