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Keywords: Digital health
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Journal Articles
Why tele-consult? Role of affordability and accessibility in teleconsultation adoption
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (4): 1342–1376.
Published: 09 June 2025
... Limited 2025 Emerald Publishing Limited Licensed re-use rights only Telemedicine Digital health COVID-19 TAM Public health A teleconsultation is a powerful tool for reaching underserved patients, increasing health penetration in remote areas and increasing health equality (Gupta...
Journal Articles
Increasing mobile health application usage among Generation Z members: evidence from the UTAUT model
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2023) 17 (3): 353–379.
Published: 04 July 2023
... applications Mobile health m-health e-health Digital health UTAUT Despite those benefits, it should be mentioned that mobile application use also has a dark side as mobile apps, in general, are known to lead to addiction issues (Chatterjee et al., 2021 ; Moqbel et al., 2022...
Journal Articles
CVS health faces a new wave of disruption
Open Access
International Journal of Pharmaceutical and Healthcare Marketing (2021) 15 (3): 333–353.
Published: 01 August 2021
... of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Amazon Pharmacy Digital health Business case study CVS health Pillpack Health care has experienced an extremely dynamic period over the past decade. In particular, the retail pharmacy business has progressed...
