...Arjun J. Nair; Satish Rao A.B. Purpose This study examines the impact of the perceived ethicality of agentic artificial intelligence systems on patient trust and engagement in digital healthcare services. In addition, it explores the moderating effect of omnichannel integration in reinforcing...

... Emerald Publishing Limited Licensed re-use rights only Telemedicine applications Health belief model Digital healthcare Perceived app value User behavior The recent emergence of healthcare technologies has accelerated the widespread use of telemedicine services. In particular...