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Keywords: Digital technology
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Journal Articles
Embracing resilience in pharmaceutical manufacturing: “digital twins” – forging a resilient path in the VUCA maze
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (3): 750–772.
Published: 13 January 2025
...Avinash B.; George Joseph Purpose The research provides new strategies for enhancing resilience in pharmaceutical manufacturing by addressing the dynamic nature of digital technology within the challenging framework of a VUCA (volatility, uncertainty, complexity and ambiguity) world, focusing...
Journal Articles
Developing and marketing mobile health applications for low-income working adults in Hong Kong
Available to Purchase
International Journal of Pharmaceutical and Healthcare Marketing (2025) 19 (3): 558–575.
Published: 12 December 2024
... Emerald Publishing Limited Licensed re-use rights only Digital technology User experience Innovation adoption Wearables Mobile technology HA Go The term mHealth emerged roughly two decades ago to describe the growing use of mobile devices to support health and health care (Ali et...
